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Understanding what it is A/B Testing

Introduction In the world of digital innovation and optimization, companies are constantly seeking ways to improve their products, services, and user experiences. A/B testing has emerged as a powerful technique to make informed decisions and drive significant improvements. By testing different variations of a webpage, email, or app, businesses can collect valuable data and insights …

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A Deep Dive into Email Automation

Email automation is a digital marketing strategy that leverages software to automatically send emails or sequences of emails to individuals on a mailing list. It allows businesses to send out personalized messages at scheduled times or in response to specific triggers, reducing manual effort and ensuring more timely and relevant communication with customers or clients. …

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